129784668261928750_498Wind integration leading Citroen PSA unfold lucky star introduced specific programmes within the month
For Citroen cars, the company is the first to set up a joint venture company of Dongfeng group, Dongfeng Citroen, Dongfeng Peugeot, but two brands sales had not been able to make two major shareholders of Dongfeng and France PSA group satisfied with the 2012 has two shareholders is finally on its operation. From February 2012, the Dongfeng group and France group PSA Citroen automobile company(Hereinafter referred to as "the gargoyles") message of brand integration is abroad now, 2 months later, the consolidation will still stay at the shareholder level, Lia little is known. However, the securities journal recently learned from the people, who asked not to be named, called by the media inside the Dragon "restructuring of the Commission", whose focus is the VP of Dongfeng AutomobileLiliuweidong responsible for the PSA Group's Asia Director of product planning and marketing strategy Xiaodong Sun has not been involved in too much.
Combined with the integrated two brands of Dongfeng Citroen General Manager of Dongfeng Dongfeng Peugeot, representative
tera power leveling, various signs in the integration process, Dongfeng have more say, dominate. Has 20 years of cooperation with Dongfeng PSA does not seemMind.
PSA group, who asked not to be named head of Asian operations related to the securities Journal said, as long as the two brands will be collaborative development, avoiding unnecessary cost, improve sales and achieve brand consistency, who led does not so much. Brand consistency, is pursued by PSA in the future. "The new Changan PSA,Goal of brand promotion is Germany public.
"These official told reporters.
Integration programme integration specific content in Dragons introduced this month is still top secret, but the principle of integration has been done so far, which relate only to sales companies, does not involve marketing channels. This consolidation will direct two brands of Commerce (similar to the sales company) one composed of a salesCompanies, such as finance, personnel, spare parts can be shared.
Also includes spare parts, service and after sales maintenance in the consolidation of the column, to two brands of its research and development team will also be merged, but Terminal dealer network will continue to operate independently. Brand consolidation at the same time after the establishment of the sales company, Dongfeng occupy a controlling position in the sales company, this may be related to Dongfeng-ledDirectly related to the process of integration.
And also non-subsidiary of main business income cannot be merged in to circumvent accounting systems, you can only merge provisions of investment income. Personnel changes are also important part of speculation in the industry. Following news that Dongfeng Citroen General Manager of Commerce Wei Wenqing, current will be the new General Manager of sales, and current General Manager of Dongfeng Peugeot Commerce Lei XinWill be the Citroen company strategic planning department
tera power leveling, and two siblings.
But journalists in the gargoyles in the official website of the company structure, this sector has not seen any strategic planning department, said Wei Wenqing told the securities journal, appointments are still unclear, no confirm message. For this integration, after a media report, the consolidation will be completed this month, but the Dragons insiderSaid the consolidation within a lot, still needs to coordinate, such as whether a Dongfeng Peugeot headquarters moved from Beijing to Shanghai, personnel adjustments are complex, difficult to complete this month, but specific programmes can be introduced this month. Such integration, however does not seem to move at its core, industry analysts noted that although integration can save costs and improve efficiency within the company, but it did not solveDifference between Peugeot and Citroen brands, combined with both models at the same level of competition, how to avoid such internal friction is the Dragons really need to do in the future. Shareholders ' interests converge in late February 2012, shenlong two brands announced their annual plans, respectively
tera gold, East is planned for 2012 sold 245,000 vehicles, improving market share to 1.93%. EastSnow target 235,500 cars, the market share reached 1.85%.
Thus, shenlong automobile overall growth rate will reach 25%.
Dongfeng group, annual targets are based on the overall objectives of this and in order to catch up with SAIC on the sales, with the exception of brands outside the camp with Dongfeng joint venture camp must create comparable to the new growth point of Dongfeng Nissan. WhileAnd on the net profits of listed companies, SAIC 2011 leading Dongfeng group reported almost 1 time, Dongfeng is also required on every aspect, especially joint-venture company to achieve high growth in net profits. It is also France of the PSA group. As early as 1992, Dongfeng motor and France PSA joint venture set up in Wuhan shenlong auto, Citroen brand was first introduced. 2002, Dongfeng Motor Corporation and France signed the PSA group expand cooperation contract, Peugeot brand into the Dragons under to form a "one company, two brands" framework and independence of Commerce established in Beijing and Shanghai respectively, to marketing and sales, respectively. "Two brand synergy, diversity operation" the idea was not implemented, Peugeot 207 and snowThe iron seen C2, Citroen and Peugeot 308 Sega and the Citroen C5 and Peugeot 508, two brands of fight each other more. Almost two years to the European market downturn, increase the PSA Group's determination to accelerate the development in emerging markets. Current Varin, Chief Executive of the Group proposed in 2009 to 2015 to achieve sales of PSA in Europe and non-EuropeanThe market evenly (currently the European 70% of the shares), this requires internationalization implementation to regional, to hatch more quickly. However, the situation in China, PSA had to pick up the "scalpel", use Xiaodong Sun, Lei Xin, Wei Wenqing, talent is the key step of localization, especially Xiaodong Sun, their primary responsibility is for PSA's joint venture in China enterprisesIndustry support, maintain consistency and synchronization of the PSA brand development. Xiaodong Sun told reporters, PSA international focus in Asia, the focus in Asia and in China. For the Asian market, PSA set up operations in Asia in September 2010, bring on Asia, and 8% of the Chinese market in 2020 to achieve market share (20Month was 10).
Among them, senior models become the focus of venture development, and two brands in spare parts and after-sales service system, back-end integration, more conducive to enhance their market competitiveness, it also has important significance for two shareholders. But compared with the VW, GM and Toyota and PSA in terms of products imported, technology research and development, has been moreSlow on the product value chain, began nearly two years to the top end, and even integrate the background can hardly avoid backward situation.
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