129773162585000000_11Socialization of China becomes the capital game?
Beautiful said, rise of social business models such as mushroom Street again, social vision into the industry and investor. Generally, social e-commerce (Social Commerce) is accompanied by a new derivative of e-commerce for the social networking model, through Twitter, spaces, blogs and other social media, online media as a communication medium, through socialInteractive and dynamic user-content such as means to achieve the purchase and sale of goods Act. Does not discuss the social differences between e-commerce and e-business social, social e-commerce business model only from China, are now oriented to enable transactions between sellers and buyers, and by turnover percentage. Overseas famous integration of Facebook and has twoAttempts, Pinterest, as newly popular models, Chinese companies compete to imitate, but its "refusal" social power business development service has been announced, and how China's social development towards benchmarking itself? According to the database of the Qing dynasty show, since 2006
tera power leveling, has disclosed social events a total of 23 commercial investment in China, which putInvestment amount of dew from the investment case for 15, disclose the total investment amounts to us $ 204 million, the average single investment amounting to $ 13.59 million. Investment and enterprise, there are more familiar with the beauty of said companies such as street, mushrooms, watercress, mother says, there are also emerging such as love network, peanuts, beans and fruit NET, petals network of the Republic. Some of the more representative social enterprisesIs shown in the cast was as follows: in 2011, while the e-commerce industry is bad-mouthed by some people in the industry, but by virtue of its Chinese e-commerce Internet "grounding" development, growth can hardly cover up. From the e-commerce industry characteristics, industry still has a high investment value of e-commerce. Judging from the investment weather vane, VC/PE of a platform operator's concern to reduceWeak, travel ticket
tera gold, rental housing, rental car, light commercial and foreign trade commercial concerns continued to strengthen, and external service providers of e-commerce because of its "ensure stable yields despite drought or excessive rain" characteristic, VC/PE widespread attention, particularly e-Commerce ERP services companies and social enterprises. Essence of socialization, is engaged in e-commerce businessProduct marketing platform, with circles and social networking concepts confidence established between people through circle, closing the sale. Which would seem to be referred to as an external means of precision marketing power enterprises. Of course, this is also a great combination of "China's retail industry shift from retailer-centric to consumer-centric" development process
tera power leveling, and to make this change more evident. E-commerce in ChinaIn the boom period, increasing online retail platform, increasingly rich retail merchandise categories, how do I quickly find themselves in the flood of information required and confirm the purchase of goods, have become the primary problems facing the user needs. At this point, has formed a social circle of trust can be found through friends of mutual promotion between the goods you want. In addition, the social networkInformation about user behavior filters more accurate, for accurate placement of product advertising benefit. This change has long been China's e-commerce site by insight and engage in active cooperation with social networking sites, such as the December 2009, all networks carried, Jingdong Mall, called net Taobao launches community networks such as "everybody loves buying" platform in 2010, kaixinwang introduced a specialTicket queries, services such as ticket purchases, coupon, the trade brought SNS integration with the e-commerce and the road of self-expansion in March 2011, SINA stake acquisition study of wheat forest, micro-Bo to be achieved with the combination of e-commerce, seem to be more "e-business SNS" mode to the public. According to Amazon's partnership with Facebook, thoughIs only tentative stage, but social networking through friends pitch to elevate a user shopping conversion rates, and through the social graph has sparked more buying demand.
We expect that in the future e-commerce Web site traffic will have a significant proportion comes from social networks, which become the basis for two broad kinds of cross-border cooperation. When we share enormous growth of the e-commerce market in ChinaSpace, it is not difficult to understand social promise. However, the social sectors in the early stage of development, development still face difficulties, needed to be patient. After 2011, we can see clearly the capital on social ' degree of enthusiasm, but the development sector not to become capital of the early games. First of all, how to solve user produced content, and have the spam problem, That is have to deal with the social problems. Second, how to deal with Internet giant Tencent, Sina, Taobao, and for all enterprises to enter the impact on the industry and after shuffling. "Chicken run" can gain, of course, but has an extensive user relations, e-commerce merchant resources, even huge financial strength of enterprise advantage should not be underestimated. Again, how do IDifferentiated competition. At present, the socialization of China mainly relies on its resources, mostly to women, enhance competition highlights the need to seriously face. In addition, in the development of socialization, Atlas of circle also need to address users ' interests and to achieve harmony of the transaction.
Others:
No comments:
Post a Comment